The 7 Schema Types Every PI Firm Website Needs

What schema markup is, why Google rewards it with rich results, and the 7 specific types that give personal injury firm websites a competitive advantage.

The Complete Digital Checklist for Launching a PI Firm in Houston

Every digital asset a new personal injury attorney in Houston needs to set up — from domain name to lead tracking — in the right order.

SEO vs. FindLaw vs. Google Ads: Where Should a Solo PI Attorney Spend $800/month?

A data-driven comparison of the three main marketing options for solo personal injury attorneys — with real cost-per-lead math over 12 months.

What 6 Months of SEO Actually Looks Like for a Houston PI Firm

A month-by-month breakdown of what happens when a Houston personal injury firm invests in SEO — from technical setup through first leads, backed by real data.

Why Your PI Firm's Website Isn't Getting Calls (And How to Fix It)

The 5 most common reasons Houston personal injury firm websites fail to generate leads — and the specific fixes that turn traffic into phone calls.