The 7 Schema Types Every PI Firm Website Needs

What schema markup is, why Google rewards it with rich results, and the 7 specific types that give personal injury firm websites a competitive advantage.

The Complete Digital Checklist for Launching a PI Firm in Houston

Every digital asset a new personal injury attorney in Houston needs to set up — from domain name to lead tracking — in the right order.

SEO vs. FindLaw vs. Google Ads: Where Should a Solo PI Attorney Spend $800/month?

A data-driven comparison of the three main marketing options for solo personal injury attorneys — with real cost-per-lead math over 12 months.

We Scored 100/100 on Google PageSpeed. Here's Why Your Law Firm Should Too.

What Google PageSpeed actually measures, why it matters for law firm rankings, and why the average attorney website scores 45 — with data on the performance gap.

What 6 Months of SEO Actually Looks Like for a Houston PI Firm

A month-by-month breakdown of what happens when a Houston personal injury firm invests in SEO — from technical setup through first leads, backed by real data.

Why Your PI Firm's Website Isn't Getting Calls (And How to Fix It)

The 5 most common reasons Houston personal injury firm websites fail to generate leads — and the specific fixes that turn traffic into phone calls.