Dominating the Map Pack
A small firm in a competitive Houston suburb went from ranking position 40+ to a consistent top 3 map pack presence.
Map Pack Position
GBP Actions Growth
Position Improvement
Time to Map Pack
The Situation
A small law firm in a competitive Houston suburb was struggling with local visibility. Their primary practice area keywords were ranking at position 40 or worse — meaning they were essentially invisible in local search results.
When potential clients searched for attorneys in their area, they found competing firms with optimized Google Business Profiles, dozens of reviews, and consistent citations across the web. Our client had none of that infrastructure in place.
The Challenge
Inconsistent NAP data across 20+ directories
Zero schema markup — Google had no structured data
Google Business Profile incomplete and unoptimized
Not appearing in Google Maps for any keyword
The Strategy
GBP Optimization
Complete overhaul of the Google Business Profile — every field filled with keyword-rich, accurate information. Categories, services, description, business hours, and Q&A all optimized for maximum local relevance.
Citation Cleanup & Building
Audited and corrected NAP data across 20+ existing listings. Then submitted the firm to 50+ authoritative directories — Avvo, FindLaw, Justia, BBB, and local chamber of commerce listings.
Schema Markup Implementation
Added LocalBusiness, Attorney, and LegalService schema to the website. This gave Google structured, machine-readable data about the firm's practice areas, location, hours, and contact information.
City-Specific Landing Pages
Created dedicated landing pages for each city in the firm's service area, each targeting location-specific keywords with unique, valuable content — not thin doorway pages.
The Evidence
Verified data from Google Search Console and Google Business Profile Insights.
Average Keyword Position Over Time
Position improvement (higher = better ranking)
Average position improved from 40+ to top 10 for primary keywords
Map Pack Position
Local Keyword Rankings
GBP Actions — Month Over Month
Calls, directions, website clicks (indexed)
Citations Built
Legal directories & local listings
GBP Actions Growth
Calls, directions, clicks
Citation Consistency
NAP accuracy score
Campaign Timeline
Key Takeaway
Local SEO isn't a single tactic — it's a system. GBP optimization alone won't get you into the map pack. Citations alone won't do it either. But when you combine a fully optimized profile, consistent citations, proper schema, and location-relevant content, the compounding effect is measurable within weeks.
Get Into the Map Pack
Local SEO is included in every plan. See what your firm looks like when it's properly optimized for local search.