Transparent Pricing
Transparent Pricing. No Surprises. No Contracts.
Everything you need to build, rank, and convert, in one monthly plan.
Establish
For solo practitioners launching their digital presence
$997 /month
- Custom website (8–10 pages)
- 3 practice area pages
- AI intake assistant (24/7 lead capture)
- Lead management dashboard (CRM)
- Real-time lead notifications (email + SMS)
- 4 fact-checked blog posts/month
- Local SEO setup + monthly optimization
- Google Business Profile setup
- 30 local citations
- Schema markup (LocalBusiness, Attorney, FAQPage)
- Monthly SEO performance report
- LLM citation strategy (ChatGPT, Perplexity, Gemini)
Most Popular
Dominate
For firms ready to own their market
$1,997 /month
- Everything in Establish, plus:
- 15–20 page website with city landing pages
- 8 fact-checked blog posts/month
- Monthly strategy report (data-driven next steps)
- GBP optimization + weekly posts
- 50+ local citations
- Quarterly competitive analysis
- Widget conversation analytics
- Priority response time
Ready for the Next Level? Add the AI Search Content Engine.
Google's AI now generates answers above the list of attorney websites. This add-on engineers your firm's content to be the source it cites — built from your real, anonymized case experience.
Feature Comparison
See exactly what's included in each plan. No fine print.
| Feature | Establish | Dominate |
|---|---|---|
| Custom Website | 8–10 pages | 15–20 pages |
| Practice Area Pages | 3 | Unlimited |
| City Landing Pages | ||
| AI Intake Assistant | ||
| Lead Dashboard (CRM) | ||
| Real-Time Notifications | ||
| Blog Posts/Month | 4 | 8 |
| Legal Fact-Checking | ||
| GBP Setup | ||
| GBP Weekly Posts | ||
| Local Citations | 30 | 50+ |
| Schema Markup | Standard | Full Suite |
| Monthly Performance Report | ||
| Monthly Strategy Report | ||
| Quarterly Competitive Analysis | ||
| Conversation Analytics | ||
| Priority Support | ||
| Competitor SERP Tracking | Monthly | Continuous |
| AI Platform Visibility Monitoring | ✓ | ✓ Advanced |
| Signal-Based Content Refresh | ✓ | ✓ Priority |
| Potential-Client Question Tracking | ✓ | ✓ |
| AI Search Gap Analysis | — | ✓ Quarterly |
| LLM Citation Strategy |
Calculate Your ROI
See the math. One case can pay for a year of SEO.
$
Monthly Investment
$997
Cases to Break Even
1 per year
2 Cases from SEO per Year
$140,436
Annual ROI
14,680%
What's Not Included
We believe in honesty about our scope.
We don't do google ads / ppc management
Our SEO reduces your need for it
We don't do social media management
We provide content you can share
We don't do guaranteed specific rankings
No one ethically can, but we show you the evidence every month
We don't do long-term contracts
Month-to-month, cancel anytime
Frequently Asked Questions
Straight answers to the questions attorneys ask most.
How long until I see results?
SEO is a long game, typically 3–6 months for meaningful ranking improvements. But you'll see your website and CRM immediately, and your monthly reports will show progress from month one. That's the evidence.
Can I cancel anytime?
Yes. Month-to-month. No contracts. No cancellation fees. We keep clients by delivering results, not by locking them in.
Do I own my website?
Yes. Your website, your domain, your content. If you leave, we'll transfer everything to you. Compare that to FindLaw or Justia, where you rent a page you'll never own.
How do you ensure content is accurate for my firm?
Every blog post passes through our legal fact-checking system that validates statutes, citations, deadlines, and procedural requirements against current law. No post goes live without this verification.
Why is this so much cheaper than other agencies?
Our infrastructure is automated. We built the systems ourselves: website generation, content pipelines, reporting automation. Our technology cost is near zero per client, so we pass the savings to you instead of charging agency overhead.
I'm just starting my practice. Is it too early for SEO?
It's the best time. SEO compounds over time. Every month you wait is a month your competitors build authority you'll have to overcome. Starting now means you're building equity from day one.
What is AI visibility, and why does it matter for my firm?
When a potential client asks ChatGPT 'do I need a probate attorney' or asks Gemini 'best personal injury lawyer in Houston,' those AI systems give specific answers — sometimes recommending specific firms. AI visibility is how often your firm appears in those answers versus your competitors. It's a fast-growing part of how clients research before calling. We track it as a standard part of every engagement.
How is your content refresh different from what other agencies do?
Most agencies put content on a 6-month or 12-month review calendar. We flag content for refresh based on actual market signals — when your rankings shift, when a competitor takes a position you should hold, or when new questions start trending in your practice area. Calendar-based refresh means content gets updated when it's convenient. Ours gets updated when your market demands it.
Do you track what my competitors are doing in AI search too?
Yes. We track which firms are being mentioned across AI platforms for your target practice areas and city. When a competitor starts gaining AI visibility that you don't have, that shows up in your reporting — and feeds into your content strategy.
See the Evidence for Yourself
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